When people are first getting started in trying to understand viral marketing they typically have a lot of questions as to what types of strategies and what methods actually work with viral marketing strategies.
Let's take a quick little walk into the world of some of the most popular and top ways to use viral marketing selling to your advantage.
1. Firstly and no doubt most importantly, think beneficial...
The viral nature or aspect of the offer has to be very beneficial to the reciever. Whichever way you look at it, this is job one. This, as with most things, is easier said than done. Whether it's beneficial emotionally, monetarily, a gift or otherwise, this is the foundation of any viral campaign to take off.
Mind you, if this part was so easy to pull off..we'd never get any sleep because of the bombardment of viral spread. So, when you look at it...it's probably cool that it's not so easy.
2. For blogging and email marketing you can almost think of this as in reverse. Always try and work your way backwards from your subject line or headline on your blog post.
The thing is..if it can't be concise, easy to implement..and mention the benefits off the get go...it probably won't work out for you virally.
3. From the saying that has been around for what seems forever...
K.I.S.S
Keep It Simple Stupid
Remember, you have to get a person's interest fast. You can't have your message all jumbled up with confusion and distractions to the viewer!
Sure, be smart about it...but realize some people might not get it as easily as others.
Ok, so what types of things will sell the reader to perhaps "get it" and want to pass things on?
4. Well..this shouldn't come as much of a surprise. Obviously, "Sex Sells".
Of course it's most likely NOT sex you will be selling. But, if you'd like to get a flow going..and create some curiousity..sneaky suggestive sexual inuendos can do the trick. Some people will want to catch their buddies off guard with these types of tactics.
5. Get at that funny bone! Humour works very well with viral ideas you'd like to spread. Always remember this. Think about how many commercials you've seen where you said to friends, "God, you have to see that commercial? It's hilarious!"
6. Brand Or Name Leveraging- A very good way to use viral marketing is by leveraging well known figures, brands, people etc. People that are familiar with your this popular entity seem to require less information about it. If it's highly recognizable it will help give you a common ground with the reciever.
Be sure to check out all of the legal litigations of doing something like this though, before moving ahead with it.
7. Don't bend over backwards trying to get your message to take off. If you are trying to hard to get people to do something, they can usually sense this and it will backfire on you. People need to think that things are their own ideas. If you have done your part on creating good viral aspects, this will take care of itself.
8. What's in the new or headlines? What's popular?
If you can utilize already popular events it can help you to get your own thing happening. People are aleady talking about it. Try and use this to your advantage!
9. Everybody loves a mystery! Creating mystery or keeping people hanging with a viral marketing concept can only help get that interest happening. But, remember, eventually you will have to come clean with what it's all been about or you might tick some people off!
10. Think about reality. People often times loath corporate image and that type of advertizing. It's better to come off with down home and more earthy viral message. Your messages will work better if people feel more comfort by being able to identify with the message easier.
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